I’m really proud to say that we received 91% for our final thesis report and topped our class for the year! As a result of this, we were presented with the 2018 Research Excellence Award.
I believe what made our thesis stand out was our ability to actually engage with Nando’s (arguably the best marketing brand in South Africa) on a topic that is really relevant in the industry right now, as opposed to a purely theoretical and academic approach.
Our study explored the following topic:
The Virality of Nando’s South Africa’s Social Media Marketing on Facebook and its Influence on Brand Equity and Purchase Intentions Amongst the Born-Free Generation in South Africa’s Three Major Metropolitan Cities.