I’ve made a conscious decision to stop looking at university assignments as being purely hypothetical, but rather choose to make them more realistic and industry relevant.

It’s such a pleasure being able to collaborate with open-minded, real industry leaders while studying: This past week, Pieter Groenewald and Jarrod Stewart from theSALT assisted me in developing an influencer marketing strategy for my digital marketing assignment.

Having spent time with the team at Nfinity in July and being exposed to the power of micro-influencer marketing, I can’t stress the importance of it enough for brands in today’s world.

A screenshot of an element of my assignment

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