I had the pleasure of attending an insightful talk by Ross Faragher-Thomas, CEO of Virgin Active SA, at a recent Suits and Sneakers event. While we learnt about his journey to becoming the CEO, he also discussed how Virgin Active can remain relevant in a world that is being disrupted by technology.

Importantly, he kept reiterating the need for modern day businesses to shift from profit-led to purpose-led.

Ross Faragher-Thomas at the Suits and Sneakers event

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